Tom Brady always stays ahead of the curve.
Hate him or love him; Tom Brady has a way of creating a legacy that will be hard to contend with. The creation of TB12 Sports allowed Brady to grow and maintain a legacy long after his NFL career concluded, and it put Brady’s forward-thinking on full display.
Now, Brady continues to show how savvy he is in the business department by creating his own NFT company, Autograph.
For those who are not yet aware, NFT stands for non-fungible token. For all intents and purposes, think of these as an online football card, except that opportunities are far more impressive.
For those of us who have collected football cards in the past, the best ones are limited. “Only 100 sold” has a nice ring to it, and seeing the 5/100 at the bottom signifying yours is the fifth iteration of this card ever made has a clear appeal to collectors.
NFTs, on the other hand, take this a step further. The possibilities are endless in what people can sell through the online medium, and the only limit is creativity.
The main idea behind these tokens is that they are stored online forever. The digital file is accessible to you and only you, which allows these products to be entirely unique, just like a vintage football or basketball card. The exciting idea is how crazy these can become.
Instead of these being just a screenshot of a picture of the athlete or celebrity in motion, it can be a video. This video is one that you own the rights to exclusively, and they can appreciate and depreciate in value just like any other piece of sports memorabilia. In addition to videos, people can sell almost any variation of digital media as well.
This is clearly an extremely niche market, but it is quickly growing in popularity. The merits of similar products such as Bitcoin were met with skepticism, but we all have seen how that turned out. Tom Brady was smart to get in on this on the ground floor, especially considering how quickly the market is growing and how little risk is involved for the athletes.
GOATs are going to GOAT.
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