Tom Brady is writing the book on how to make money from areas outside of playing during his career. It looks like he is doing that again with a young star.
We have been seeing NFL players trying to find ways of making money outside of football during their careers for years now. Guys had been able to do well after the sport in a variety of fields for years, but we are starting to see more guys branch out during their careers today.
Branding and apparel have been huge ways for athletes to reach their biggest fans. Everyone in Tampa since Tom Brady’s arrival has become familiar with the BRADY Brand, TB12, and everything else that the GOAT has done to create a ravenous market in the Tampa area and beyond.
The “beyond” seems to be where BRADY is focusing now.
Tom Brady has signed Jackson State QB Shedeur Sanders, Deion Sanders' son, to an NIL deal with the BRADY Brand.
— Bleacher Report (@BleacherReport) October 13, 2022
This is the first time the brand has signed an individual athlete. pic.twitter.com/e52IWdbsYU
While the initial quote was not correct and Shedeur Sanders is not the first athlete to be sponsored by the BRADY Brand, it is true that Sanders is still sponsored by the brand of the greatest quarterback to ever play the game.
Tom Brady, the greatest player in NFL history, being tied to Deion Sanders, another one of the greatest players in league history, in this way is nothing short of special.
Shedeur Sanders has started to turn heads in recent months under his father’s coaching while at Jackson State, and the FCS powerhouse could have a quarterback selected in the draft sooner than later if Sanders keeps playing like he has.
This is a cool pairing for Sanders even if he doesn’t go to the NFL, and this was a great decision by Brady to bring more attention to a player that might not always get the hype that he deserves.
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